Some Slight is a fashion e-commerce brand in the USA that offers various men's apparel.
They approached Shopex for performance marketing to increase online brand awareness and sales.
We developed a strategic approach to overcome the fundamental challenges and increase online sales.
Some Slight faced several challenges in the competitive fashion industry, and we helped it compete with them. Here how:
Despite having a solid physical presence with luxury product items, their online sales were stagnant.
Even though Some Slight was well-liked in their community, they aimed to attract a broader national and worldwide audience online.
An area for improvement was the inability to utilize digital marketing platforms, mainly social media and paid search advertising.
We created a customized performance marketing plan to overcome these obstacles. Here how:
PPC Advertising
We started running Google Ads campaigns with relevant keywords and divided the Google Ads campaigns into distinct product categories for the right audience.
Social Media Advertising
TikTok, Facebook, Instagram, and other social media marketing sites were essential for connecting with younger, fashion-forward customers.
Audience Retargeting
We placed retargeting advertisements for visitors to Some Slight's website who still needed to finish a purchase.
Conversion Rate Optimization
To determine which designs and messaging would best convert visitors into buyers, we performed A/B testing on landing pages and checkout processes.
We overcome the above challenges within 5 months.
Online sales increased by
0%
in the first three months.
Reached an extra
0
prospective clients on several platforms to raise brand awareness.
Campaign optimization resulted in a
0%
increase in overall return on ad spend.
